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GoldBet.it is something of an unusual bookmaker, as its nationality is Austrian, yet it largely concentrates on the Italian marketplace. Owned by Goldbet Sportwetten GmbH, GoldBet.it has been operating since the turn of the century, having obtained its initial license in its native country. While GoldBet.it services clients from all over the world, its main source of traffic is Italy, thus explaining the name of the website. There is a particular focus on a well-stocked sportsbook with GoldBet, but the site also includes casino and poker, with virtual horse and greyhound racing available as well.

Website

GoldBet.it’s default language is Italian, and when you first log on onto the website you will encounter text written in this tongue. However, converting it to a wide variety of other languages is easily possible, with GoldBet.it making this option immediately available in the top-right hand corner of the page. The site can be viewed in Italian, English, Bulgarian, German, Russian and Spanish.

When you initially log on to the GoldBet.it website, the sportsbook is absolutely dominant, covering the entirety of the screen, with a quite pleasing dark blue, gold, and white colour scheme. The list of sports that it is possible to bet on with GoldBet.it is listed down the left-hand side of the page, while there is also a useful search bar included towards the top.

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We enjoyed the sliding graphical column which features in the centre of the page, listing some of the more popular sports and bets available. This can honestly be a source of inspiration while you’re sitting on the homepage! Beneath this is another useful list of the most popular events for betting, and a selection of upcoming matches, while quick access is also provided to all of the top football from around Europe. Finally, the betting slip and live betting is listed on the right-hand side of the page, with users provided with the option to flick between decimal and fractional odds.

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GoldBet.it has also signed a partnership with Betradar, which means that its website can provide an extensive range of statistics. This means that anyone landing on the GoldBet.it homepage has a wide range of information instantly at their fingertips. This means that betting decisions are more informed, which can only lead to better results.

There is also a mobile version of the site which is automatically loaded when customers visit the site on a mobile device. The web app is definitely one of the better ones around, with access to the sportsbook, live betting and most features, in addition to live scores and a search bar.

Overall, we found the layout of the home page to be both pleasing and easy to follow, and this created a strong initial impression of the GoldBet.it website. There’s also a mobile version of the site, which is automatically loaded when customers visit the site on a smartphone or tablet. We must also commend this for being very intuitive and slick, as the mobile site consolidated well and performed in stable fashion.

Markets

It should be noted that GoldBet.it covers less markets than some of its rivals, with 23 different disciplines listed. With the Italian emphasis of the site, it probably comes as no surprise that football is by far the most popular market overall, but tennis and basketball are also strongly followed by GoldBet.it punters. Most of the mainstream sports that you would expect are also here, such as American football, ice hockey, rugby, boxing, golf and volleyball. Nonetheless, with many bookmakers offering well over 30 sports, there’s definitely a smaller quantity here than with some competitors.

Nonetheless, the quality and quantity of football betting on GoldBet.it cannot be faulted, with all of the main European leagues and domestic competitions covered. Naturally, there is an emphasis on European football, but GoldBet.it certainly account for markets further afield as well. The site’s native Italy is obviously a focus, but there is a significant amount of Premier league content as well. GoldBet.it markets average around 155 extra bets for each of the Premier league games each weekend, which compares extremely favourably with other established football specialist such as BetVictor (67) and Coral (128).

GoldBet.it also compiles a number of special bets for football markets, providing customers with the opportunity to gamble on unusual statistics and occurrences. We particularly liked this market, with bets available for such phenomena as which stadium will have the first goal, who kicks off first, and over/under goals totals for different leagues. These collective bets are pretty interesting, and it makes following a particular league competition more engaging.

Basketball coverage is also strong on GoldBet.it, emphasising the European-based nature of this website. Basketball is certainly growing in popularity on the European mainland, and this is reflected in the games of 13 different countries being listed on the customer website. There are also international fixtures and ante-post betting available. Again, as you might expect, Italian matches receive particular attention from the website, with each contest offering an additional 13 bet types.

Tennis betting covers all major tours and tournaments, with a wide variety of in-play options. Tennis has become one of the most popular Sports to bet on in recent years, which is perhaps underlined by the problems that the authorities have experience with match fixing.

Odds

The football ads on GoldBet.it are pretty decent, and the website can be considered a mid-table contender. While there are better odds out there, the website is certainly competitive, and won’t have to worry about relegation! Nonetheless, statistical analysis of the Coral website found that it outperforms GoldBet.it, although this was not the case with BetVictor. Tennis odds are also in the same ballpark as both Coral and BetVictor.

Promotions

This was a hugely disappointing area with GoldBet.It, as there are no initial promotional offers associated with the company’s sportsbook. The only concession available is related to accumulators, with five selections of 1.20 or bigger offering a 5% bonus on winnings. For each additional selection, the bonus increases by 5%, with a maximum bonus of 120%. There are concessions available for the company’s casino games, but we will deal with that part of GoldBet.it later in the article.

Customer Services

Customer service with GoldBet.it wasn’t too good either. There is nothing like a 24/7 service here, with a Skype number open from 9am-midnight, and the same for a telephone service. There is also live chat and email available, and customer service representatives were pretty friendly. But the company really needs to consider keeping its customer service facilities open for more hours.

Payment Methods

GoldBet.it customers can fund the accounts via the following sources:

Postepay (Italian Post Office prepaid credit card)
Credit card – Visa/Mastercard/Maestro
Skrill
Neteller
Bank Transfer

All of these deposit methods require a minimum of a €10 deposit, apart from bank transfers which offers a higher minimum of €50.

Overall

GoldBet Sports delivers a decent number of sporting options, and has some genuinely innovative betting markets available. While the site doesn’t offer the most competitive odds out there, they are far from unfair either. The coverage of football and basketball on this site is particularly strong, and the homepage and website in general is user-friendly and easy to navigate.

Customer service is a bit of a disappointment, considering the amount of time that they are available, but agents were friendly and helpful when contacted. Another area where there is definitely room for improvement is in the promotional capacity, with no initial offering for punters that sign up for the website. But GoldBet.it does pretty well overall, and can certainly be recommended for football, basketball, and tennis punters in particular.

GoldBet Casino Review

Aside from its sportsbook offering, GoldBet.it also operates an online casino. It is obviously extremely common now for bookmakers to deliver both sportsbook and casino offerings, so the quality of the GoldBet casino is obviously key to its commercial viability. GoldBet.it has established itself as one of the more successful online sportsbooks available, but it isn’t as renowned for its casino operation. So how does it stack up against the competition?

After exponential growth in its sportsbook, the GoldBet casino opened in 2004. The website was initially a rather rudimentary offering, with little more than 50 NetEnt slots. But this aspect of the provider has since expanded considerably, meaning that the current catalogue available at GoldBet.it is in excess of 270 titles. Furthermore, new software providers like Betsoft and F1X2 have also been added to their list of partners.

In common with the sportsbook, the GoldBet Casino is authorised by the Malta Gaming Authority, and boasts all necessary licenses and safety certificates. So you can immediately rest easy knowing that your money is safe with this casino. Equally, your personal details will be absolutely secure.

As the GoldBet casino has expanded, so its operators have particularly focused on delivering slots entertainment. NetEnt is still the dominant provider at GoldBet.it, meaning that classic titles such as Guns N’ Roses, Aloha! Cluster Pays and Drive: Multiplier Mayhem are all part of the company’s portfolio. GoldBet Casino’s range of F1X2 slots also provide a new flavour, and overall there is plenty to recommend about the slots selection. In particular, titles such as Kickass, Dark Thirst and Treasure Tomb are unique to Goldbet.It, and this means that the site attracts a lot of slots players in particular.

Aside from the slots, there is a good mix of other casino games provided by Goldbet.it as well. Indeed, there are over 40 different titles to choose from, with stable casino favourites such as roulette and blackjack being joined by specialist titles such as Kings Of Chicago, Odd One In and Red Dog Poker. This means that there is plenty to keep punters interested.

There are also two live casino suites available, offering baccarat, blackjack, roulette and casino hold’em. There are regular and VIP offerings available, with the casino rewarding greater loyalty from players. Another interesting feature that particularly appeals is the so-called ‘Meet the dealers’. This demonstrated that GoldBet.it really is a live casino with real-world dealers, and provides players with the opportunity to chat with dealers ahead of play.

All About Money

Of course, the primary reason anyone is on a casino site is to make money, so it’s important to look at the gambling options available. The first thing to note is that the casino is fully compatible with all HTML5 browsers, meaning that navigating the site is no problem, regardless of your preferences. It also means that the site is compatible with all manner of mobile devices, with iPhone, iPad, Android smartphone or tablet, and even Windows Phone all supported.

We found the mobile version of the site to be very stable, and had no problems connecting to it or using any of its features. Furthermore, it was pleasing that both versions of the GoldBet.it casino are 100% free from downloads, meaning that there is no annoying software installation required before accessing the site.

Payment processing options featured at GoldBet Casino include Visa, Mastercard, Skrill, Neteller and Paysafecard, while all transactions are processed within a maximum of five working days. We found this aspect of the site to be particularly reliable, with all payments and withdrawals processed within the stated deadlines.

VIP Club

While the concept of a VIP club will not necessarily appeal to all players, this is an interesting aspect of the GoldBet casino. GoldBet.it likes to reward its regulars, as opposed to offering signing up incentives and reload bonuses; which is an interesting business model. Personally, we would like to see more welcome bonuses, but the approach of GoldBet.it can be seen as an innovative one.

Among the concepts included under the GoldBet.it website is the Diamond Club; a loyalty program that works in collaboration with the Medialive Casino suite. This program awards points based on how much players wager at the tables, and these points can then be converted into cash rewards. This may not necessarily appeal to all players, but it provides customers with the opportunity to reward regular punters. And the potential €1,500 bonus on offer makes the cash rewards involved worthwhile.

Verdict

Overall, the GoldBet.it casino offers an interesting and quite innovative package, and the site has certainly improved massively since it first opened just over a decade ago. In particular, there is an excellent game selection at GoldBet.it, while the subscription offers available are both original and enticing. Slots are particularly impressive, and all aspects of the administration of users’ accounts works well.

However, GoldBet Casino will alienate some new players by failing to offer welcome bonuses, while the navigation of the site and its lobby could also be improved. Overall, a decent casino offering, but there is plenty for GoldBet to work on in improving the site.

GoldBet Sports (owned by Goldbet Sportwetten GmbH) are an Austrian bookmaker who have been in existence since the year 2000. They obtained their online licence in Austria and service clients from all over the world, with their main source of traffic coming from Italy. In addition to the bookie, there is live betting, a casino, live casino and poker. GoldBet also offer odds on virtual horse and greyhound racing.

Website

The website’s default language is Italian, and when customers hit the site, they will find themselves on a landing page with a large graphic in the centre of the page and a number of smaller ones beneath, giving access to the different areas of their business. The language can be changed in the top right hand corner of the page.

The bookmaker covers the whole screen and adopts a dark blue, gold and white theme. The list of sports can be found down the left hand side of the page, with a useful search bar above, helping customers reach their desired bets faster. The centre of the page has sliding graphics listing some of the more popular sports, and beneath there is a list of the most bet on events and upcoming matches, as well as quick access to the top football leagues from around Europe. The bet slip and live betting can be found on the right hand side of the page and users can flick between decimal and fractional odds by changing the preferred display at the top of the page.

Like an increasing number of firms, GoldBet Sports have utilised the services of Betradar to provide an extensive statistics section on their website. This lets users research teams/players over a wide range of sports and enables them to make more informed betting decisions.

The site follows the typical modern bookmaker layout, although some of the text and design seems a little outdated. No major complaints though.

There is a mobile version of the site which is automatically loaded when customers visit the site on a mobile device. The web app is definitely one of the better around, with access to the bookie, live betting and most features, in addition to live scores and a search bar.

Languages

The site can be viewed in Italian, English, Bulgarian, German, Russian and Spanish.

Markets

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In total, GoldBet Sports offer 23 different disciplines, including non-sporting events such as the lottery, elections and music and entertainment. Naturally, football is the most popular sport and is followed by tennis and basketball. There are also all of the other mainstream sports such as American football, ice hockey, rugby, boxing, golf and volleyball and some fringe disciplines such as floorball and beach soccer.

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All of the main European leagues and domestic competitions from around the world are priced up. As the Italian market is GoldBet’s primary concern, the coverage for the country is extensive. Not only do they have Serie A, Serie B and the Italian Cup, but there are also odds for Lega Pro – Girone A, B and C. There are typically around 130-140 extra bet types for each match, which at that low level, is impressive.

The number of additional markets for the English Premier League is also very solid. Eight days out from the fixtures, GoldBet Sports had between 153-155 extra bets for each of the ten games. This compares favourably to established football specialists BetVictor (67) and Coral (128).
GoldBet’s ante-post football market is reasonable, with odds for all of the top leagues around Europe for title winners, promotion, top 4 finishes and relegation etc. There is also betting for Euro 2016 and the World Cup. Additionally, GoldBet compile a number of specials for the football, giving customers the chance to bet on a number of different original markets such as which stadium will have the first goal, who kicks off first and over/under goals totals for different leagues etc. These bets can give punters fun across all games and are a strong addition.

The basketball is strong, which is not surprising as most of GoldBet’s clients are European based, where the sport is growing in popularity. There are games from 13 different countries around the world, international fixtures and ante-post betting. Again, Italian matches receive particular attention, with each contest having an addition 13 bet types, including various handicap options, odd/even bets and total points.

Tennis betting extends to the ATP, WTA, ITF men and women’s tours and there is ante-post betting on the four grand slam events throughout the year.

Odds

GoldBet’s football odds are fair and sit mid table in terms of competitiveness. Their Italian football matches run to 105% books. (If the bookmaker had no inbuilt profit, then the odds when expressed as percentages would equate to 100% – therefore the closer the percentage is to 100%, the more desirable). In comparison, BetVictor’s odds equated to 102.5% books, whilst Corals compiled to 106.9%. BetVictor are considered one of the very lowest margin football firms around, and therefore being less competitive than them is to be expected.

The English odds tend to run to similar percentages for both GoldBet and BetVictor whilst Coral were slightly more competitive, at 106% even.

Tennis odds at the Australian Open are just okay – 106.5% for first round matches. This is marginally less competitive than Coral (106.4%) and a little way poorer than BetVictor (104.6%). Many smaller firms often work out their tennis odds to up to 110%, so GoldBet’s odds can’t be considered terrible.

Italian basketball is compiled to 106.9% and the NBA is a little better at 106.0%. BetVictor and Coral both work their NBA odds to 106.9%, so GoldBet do well in this sport.

Promotions

While there is a sign up bonus for users of the GoldBet casino, there is nothing in the way of a bookmaker bonus. The only concession on offer is one for accumulators. Bets with 5 selections at odds of 1.20 or bigger, receive a 5% bonus on winnings. For each additional selection, the bonus increases by 5%, with a maximum bonus of 120% – that is 28 selections. Obviously any seasoned punter will be aware that as the number of selections increases, invariably the ‘value’ goes down, and this doesn’t strike as the most generous of bonuses.

Customer Services

A transparent and accessible customer services department is usually indicative of a reputable and dependable company. GoldBet Sports have several avenues through which customers can discuss their queries. There is a live chat feature, an email service, a Skype number (open 9am-midnight) and a telephone number (+43 512 396439 704 – open 9am-midnight). The contact button is located at the bottom right of the page.

Payment Methods

There are several methods through which customers can fund their accounts:

• Postepay (Italian Post Office prepaid credit card)
• Credit card – Visa/Mastercard/Maestro,
• Skrill
• Neteller
• Bank transfer

All of the deposit methods require a minimum of a €10 deposit, apart from bank transfers which have a higher minimum of €50.

Overall

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GoldBet Sports have a decent number of sports and some reasonable odds on offer. They are not the most competitive online bookmaker, but they are certainly not unfair. The coverage of football and basketball is solid (particularly in Italy) and the website is easy to use. The customer services are comprehensive and the only real gripe would be the lack of a strong sign up bonus for bookmaker users. Recommended.